Shilpa Reddy is a multi-talented fashion designer, fitness expert, nutritionist and model. Her name is synonymous with social issues, facilitating dialogue and debate on critical issues of women empowerment, child safety and education. The aim of this initiative is to create awareness about various aspects of Breast Health & demystify the common myths. Breast cancer has overtaken cervical cancer to become the most common cancer affecting women in India. Close to 30% of all new cancers detected in women in India are breast cancers. Around 200, 000 new breast cancers are diagnosed every year in India. In other words, a woman is diagnosed with breast cancer every 4 minutes. In India, a woman succumbs to breast cancer every 8 minutes – Every year, close to 100, 000 women succumb to breast cancer Compared to the West, where most breast cancers are diagnosed after the age of 50, most breast cancers in India are diagnosed in younger women between 30 – 50 years, at least a decade earlier when compared to the Western world. Due to lack of awareness and absence of a robust organised population based breast cancer screening programme, more than 60 % present in the advanced stages with poor survival. For every two women newly diagnosed with breast cancer, one woman dies of it in India.